With the World Cup in full swing, related businesses are also booming. A bar in Miami has launched sneaker-shaped drinks adorned with national flags, which fans can take home after enjoying their drinks, adding to the fun of watching the games.

Meanwhile, a pastry shop in Brazil is creating football-themed cakes to cheer on the national team.

Miami is one of the host cities for this World Cup, and although the matches don’t officially start until the 15th, many football fans have already flocked to sports-themed bars.

Fans say that drinks served in sneaker- or trophy-shaped glasses, matching the game theme, taste even better.

Moreover, this bar offers sneaker-shaped glasses for every country’s match, which fans can take home after finishing their drinks.

Besides the drinking business, Brazilian pastry chefs are also offering football-themed cakes, featuring the Brazilian flag.

1. Potential Business Opportunities & Ventures

• “Event-in-a-Box” B2B Custom Drinkware Platforms: Bars and restaurants face intense competition during global sporting events but rarely have the supply chain connections to manufacture custom, country-specific merchandise quickly. A high-growth venture could offer white-label, rapid-turnaround manufacturing of thematic, collectible glassware (such as sneaker-, jersey-, or trophy-shaped cups) bundled with regional flag decals, selling these as turn-key promotion kits directly to local sports bar networks.
• On-Demand Edible Branding Platforms for Bakeries: Local pastry shops want to capitalize on sudden pop-culture trends or sporting victories but lack the specialized design tools. A specialized B2B micro-venture could supply local bakeries with plug-and-play, high-definition edible print designs, custom thematic cake molds, and automated recipe guides, allowing independent bakers to offer high-ticket event cakes with zero long-term development overhead.
• The “Souvenir Tracker” App for Fan Collectors: Millions of fans collect unique memorabilia from host cities during mega-events. A digital-first startup could launch a hyper-localized interactive map that indexes every bar, restaurant, or boutique offering official or unique collectible merchandise (like the take-home sneaker glasses in Miami). The app can integrate a digital stamp passport system, driving high-intent foot traffic directly to participating local vendors.

“The sports bars in Miami and bakeries in Brazil are proving that fans don’t just want to watch a game—they want to take a piece of it home with them. When you build a product that taps into a massive cultural moment, your margins can skyrocket overnight.

If you were given a contract tomorrow to design an exclusive, limited-edition collectible item for the ultimate sports fan in your home city, what would you create and how would you sell it?

Drop your blueprint below, and I will personally reply to and evaluate every single business concept!“