Sterling Bohe in southwestern South Africa boasts vast vineyards and over 150 wineries, making wine tasting a must-do for more than 2.8 million tourists annually.

However, in recent years, an alternative culinary tour has emerged: tasting water itself.

An internationally certified sommelier in South Africa leads tourists in tasting waters from around the world, from volcanic springs to glacial waters, teaching them to appreciate the true taste of pristine water.

Business Opportunities

• Water sommelier certification academies: Train hospitality pros like wine sommeliers; low startup with online courses, tapping 100 global experts.
• Premium water import/distribution: Curate global brands (volcanic, glacial) for hotels/HORECA; leverage Stellenbosch’s 2.8M tourists.
• Experiential tours/subscriptions: Bundle tastings with wine tours or monthly deliveries; add pairings for events.
• Water-pairing events/apps: Corporate workshops or AR tasting guides; expand to wellness retreats.
• Branded merchandise/kits: Sell tasting glasses, minerals; partner vineyards for hybrid experiences.

Ever tasted water like fine wine?

Share your hydration story or business idea below—I’ll reply personally with a startup tip.