AdsLab / Project H
The Co-Founder Vesting & Cliff Calculator
A mathematical reality check analyzing the catastrophic cost of “handshake” equity distribution. Calculate exactly how much of your sweat equity will be permanently held hostage by a ghost partner.
The harsh reality faced by entrepreneurs:
One of the most common horror stories in the startup world: Two people start a business together, each owning 50% of the equity.
Three months later, one of them decides to return to a large corporation, but still firmly holds onto their 50% stake.
The one who stays works tirelessly to grow the business, essentially working for the one who left.
Entrepreneurs need a tool to clearly understand just how dire the consequences can be if they don’t sign Vesting (equity vesting) and Cliff (cliff-end) agreements.
![[Coach's Weekly #011]: The Founder's Subconscious Anxiety](https://masonq.com/wp-content/uploads/2026/07/masonq-6a498862a893d.png)
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