The Collective Subconscious Pain Points of Entrepreneurs

In the honeymoon phase of an early startup, writing the pitch deck or releasing press releases is often when founders’ dopamine levels are at their peak.

We sit in a coffee shop, our fingers flying across the keyboard, expertly stuffing presentations with terms like “disruptive innovation,” “AI-powered platform,” or “comprehensive cyber ecosystem.” Looking at that beautifully drawn J-curve financial projection chart, we often fall into a self-indulgent illusion—as if the company will secure millions of dollars in funding on Sand Hill Road tomorrow, and disrupt the global market next month.

But late at night, after the projector is off, you’re actually incredibly insecure.

Because you know very well that the “product progress” on the presentation is currently just a few beautiful visuals on Figma, while in the backend codebase, apart from a few hard-coded transitional scripts, the core architecture hasn’t even been started yet. [When Adjectives Outnumber Lines of Code: The Cost of a Bubble]

This over-packaged “presentation drama” won’t give you real market resilience. When institutional investors or hardcore users conduct a technical audit of your product, this carefully crafted salad of high-tech jargon will evaporate in 0.1 seconds.

The public may like your LinkedIn posts out of personal connections, but the market’s gravity never lies.