Founded in 2023 by Atit Jain and Saumya Yadav and headquartered in Gulgram, &Done is a brand providing professional hair care products to salon and retail clients, currently sold in over 500 salons across India.

This new funding will be used to expand the team, strengthen R&D, expand the product line, and enhance brand building and marketing, with plans to launch new retail products such as anti-dandruff products.

Previously, &Done raised 30 million rupees, marking another instance of significant funding in the Indian hair care sector, similar to the recent $15 million funding round for other Indian hair care brands like Moxie Beauty.

The success of brands like &Done, founded by Atit Jain and Saumya Yadav, signals a fundamental shift in the $15 billion Indian beauty economy.

By 2026, the focus has moved from generic “clean beauty” to science-backed, climate-specific formulations. As &Done scales its R&D and salon presence with its latest $3 million Series A funding, the industry is entering a “Precision Era.”

Below are detailed predictions for the future of professional haircare and the specific trajectory of innovation inspired by this trend.

2026–2027: The Era of “Climate-Correction” and Scalp Biomics

In the immediate future, we will see the total displacement of “imported” standards in professional Indian salons. Brands like &Done will lead a movement where products are engineered specifically for high humidity, UV exposure, and—most importantly—hard water resilience.

By 2027, “Hard Water Defense” will become a standard category, featuring chelating agents that prevent mineral buildup on the hair fiber. Simultaneously, the “skinification” of hair will peak, with &Done launching scalp-specific “biomic” serums that use probiotics to balance the scalp microbiome, treating dandruff and hair fall with the same complexity as facial acne.

2028–2030: The Rise of “Metabolic Beauty” and AI Customization

As we approach the end of the decade, the $15.1 billion projected market will be driven by Hyper-Personalization. We predict that by 2029, premium salons partnered with &Done will utilize AI-powered scalp scanners that analyze follicle density and sebum pH in real-time.

This data will be used to mix “on-demand” professional treatments at the salon back-bar, tailored to the customer’s metabolic health and local pollution levels.

This shift will move haircare from a “purchase” to a “prescription,” with Indian brands expanding into the Middle East and Southeast Asia to cater to similar tropical “textured hair” demographics.

2031–2035: Regenerative Aesthetics and Bio-Intelligent Fibers

In the long term, the boundary between biology and beauty will blur. By the early 2030s, we anticipate the emergence of Bio-Intelligent Ingredients—lab-grown peptides that don’t just coat the hair but “signal” the follicle to remain in the growth (anagen) phase longer.

&Done’s current R&D investments are the foundation for these “Hairceuticals.” We could see a unique case where haircare routines are integrated with wearable tech; your smartwatch might notify your hair-sync app that high pollution levels today require a specific “Barrier-Support” leave-in treatment, effectively turning your vanity into a reactive health station.

Do you believe Indian hair types have been underserved by global brands for too long? Leave a comment below with your biggest haircare struggle, and I’ll tell you which emerging tech-driven solution is most likely to solve it by 2028!