Veteran Roasters – Business Profile & Contact Details

Company Overview:
Veteran Roasters Cup O’ Joe Coffee is a Chicago-based, veteran-owned coffee company founded in 2017 by Navy veteran Branden Marty. The company’s mission is to end veteran homelessness and chronic unemployment by providing meaningful employment opportunities and life-skills training for at-risk veterans. Every bag of coffee sold supports job creation for veterans and contributes to broader veteran support initiatives.

Key Contact (Principal):

• Branden Marty – CEO & Managing Partner
  • Navy veteran, helicopter pilot, and former Regional Manager for the Navy Wounded Warrior Program.
  • Passionate advocate for veteran employment, support, and community development.

Public Contact Information:

• Website: https://veteranroasters.com
• Phone: 877-828-7656
• Headquarters: 7764 N. Sheridan Rd., Chicago, IL 60626

Professional Achievements & Contributions:

• Employs veterans, focusing on unhoused and chronically unemployed individuals.
• Partners with organizations such as Rags of Honor and Combined Arms Chicago.
• Revenue streams from wholesale (restaurants, corporate events, hotels) and consumer sales.
• Has completed large-scale partnerships and events, including Del Frisco’s Restaurant Group ($400,000), Coyote Logistics ($50,000), HMS Host (airports, $25,000), William Blair Private Equity ($25,000), and ongoing contracts with Pete’s Fresh Market and other retailers.
• Certified organic and sustainable coffee, supporting ethical agriculture.
• Social enterprise model—combines commercial success with a powerful social mission.
• Offers competitive wages and holistic support for veteran employees, including housing assistance.

Notable Projects/Partnerships:

• Rags of Honor: Apparel and coffee social enterprise to employ and empower veterans.
• Passion House Coffee Roasters: Training partnership for small-batch roasting excellence.
• Community revitalization: Involvement in projects to create veteran jobs and community amenities in Chicago.

Long-Tail Marketing Approach to Investors:

• Emphasize Veteran Roasters’ dual value proposition: high-quality coffee and measurable social impact.
• Highlight proven business model and established partnerships across retail, hospitality, and nonprofit sectors.
• Target investors interested in mission-driven brands, social enterprise expansion, and veteran reintegration solutions.
• Suggest outreach via industry events, impact-investor networks, and veteran-support forums as part of campaign.

For further partnership or investment inquiries, connect through the above official channels or LinkedIn via their company page: https://www.linkedin.com/company/veteran-roasters

Industry Impact and Economic Contribution:

• In Texas alone, more than 24,400 veteran-owned businesses generated over $1.18 billion in annual revenue in 2024, doubling in number in just two years. These firms contribute not just to state tax revenues, but also to job creation and community development.
  
• Across the U.S., veteran-owned businesses excel in diverse industries—professional services, construction, technology, and more—employing millions and fueling economic growth.